Sales Manager (Retail and Strategic Partnerships) Permanent

Job Description
Lead the OMLICB’s retail distribution strategy and manage strategic partnerships to drive profitable growth, expand market reach, and position OMLICB as Botswana’s leading life insurer.

This role ensures strong performance across tied agency, broker networks, and bancassurance while deepening partner relationships for sustainable revenue.

Retail Distribution Leadership

• Build and manage a high-performing tied agency and broker network to achieve monthly and annual sales targets.
• Drive recruitment, onboarding, and continuous training of agents to ensure compliance and productivity.
• Implement structured sales cadences, pipeline management, and performance dashboards.

Partnership Relationship Management

• Manage bancassurance partnerships and other strategic alliances.
• Negotiate and onboard new partners, ensuring alignment with OMLICB’s commercial and compliance frameworks.
• Coordinate cross-functional delivery i.e. Actuarial, Product, IT, Compliance, for partner enablement and campaigns.

Revenue Growth

• Deliver new business targets across Funeral, Term Life, Credit Life, and emerging retail products.
• Identify new business opportunities to maximize revenue and ensure profitability. Working with various Banks, Unions, and Brokers to ensure growth in the business portfolio and increase Gross written premiums.
• Develop actionable strategies and plans that ensure alignment with the company’s short term and long-term objectives.
• Leading and managing planning of annual Business revenue targets, including monitoring.
• Research business opportunities and viable income streams.
• Conduct presentations to introduce new initiatives and ensure buy-in.

Sales Excellence & Enablement

• Oversee sales team productivity to build a high-performance, customer-centric culture (internal & external).
• Evaluate business performance by analyzing and interpreting data and metrics with actionable plans to improve relevant key performance indicators
• Champion adoption of digital sales tools and platform for tied agents.
• Ensures integration of new business opportunities with existing initiatives within the business.
• Compiles customer value proposition as well as business model for entry into identified markets. Conducts research assists in developing a suitable response and conducts viability assessments of a range of potential solutions.
• Drafts service level agreements with service providers and ensure compliance thereof.
• Ensure adherence to market conduct, KYC, AML/CFT, and fit-and-proper requirements for all distribution channels.
• Ongoing relationship management with existing clients to ensure organic growth and maintain high retention levels.

Requirements: Skills, Qualifications and Experience required

• A Bachelors degree in Business, Marketing, or Finance; insurance certifications advantageous.
• Certificate of Proficiency (Life) required.
• 7+ years in life insurance sales/distribution; 3+ years in leadership roles.
• Proven experience managing tied agents and bancassurance partnerships.

Competencies

• Strong commercial acumen and negotiation skills.
• Leadership and coaching capability for sales teams.
• Regulatory and compliance awareness (Botswana insurance market).
• Data-driven decision-making and Customer Relationship Management (CRM) proficiency.
• Relationship Management (collaboration)
• Execution
• Personal Mastery
• Innovation

Skills
Building Trust, Building Trust, Business Opportunities, Client Management, Client Needs Assessments, Compliance Awareness, Consultative Selling, Customer-Focused, Customer Relationship Management (CRM), Customer Relationships, Customer Service, Customer Understanding, Customer Value, Customer Value Proposition Development, Direct Selling, Ensure Compliance, Identifying Sales Opportunities, Innovation, Leadership Skills, Negotiation, Partnership Management, Personal Mastery, Relationship Management, Sales Closing Techniques, Sales Data Management {+ 2 more}

Competencies
Action Oriented
Builds Networks
Business Insight
Communicates Effectively
Customer Focus
Directs Work
Drives Results
Instills Trust

Education
Bachelor Of Business